Fan
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News
How a Football Superfan in a Wolf Costume Ended Up in a Cage
Kansas City football fans worried when one of their team’s most recognizable supporters didn’t show up for a game. When…
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News
Drake: Rap’s Biggest Fan
Hip-hop can sometimes discourage rappers from openly embracing their heroes, but Drake wears his enthusiasms loudly and, this past week,…
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News
Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
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World
In India, Fiercely Loyal Soccer Fans (of Brazil and Argentina)
A soccer-loving stretch of an otherwise cricket-mad country has taken sides and erected huge displays of devotion during the World…