Sam Rubin, TV Anchor Known for His Hollywood Reporting, Dies at 64

Sam Rubin, a journalist for the television station KTLA 5 in Los Angeles whose morning interviews with celebrities became requisite viewing for much of the entertainment industry and who endeared himself to Hollywood insiders with his geniality and knowledge of their work, died on Friday. He was 64.

Mr. Rubin’s death was announced by a KTLA anchor, Frank Buckley. A tribute segment that aired on the station said the cause was a heart attack.

In an industry known for its changing names and evolving trends, Mr. Rubin was for decades a mainstay for viewers across the city and an interview with him was considered a rite of passage for many stars.

His ability to make celebrities feel comfortable as he asked them about their craft spanned generations.

Although it was clear that Mr. Rubin was immersed in the minutiae of his beat, part of his enduring appeal came from the antics he himself brought to the studio and his ability to change the pace of what could be a rote interview.

“Is it shampoo and conditioner, or just shampoo — what is the hair regimen, Jared?” he said in an interview with the actor Jared Leto.