Some customers have griped about having to pay the new $9 toll to drive to John’s Pizzeria, a Greenwich Village institution, in the heart of the congestion pricing zone. One regular from Long Island swore he wouldn’t pay on principle and hasn’t returned.

But four months into the tolling program, lines are still forming under the red awning of the famed pizzeria and, inside, the conversation has moved on. “I really feel like that news cycle is over,” said Kevin Jackson, the restaurant’s manager. But, he added: “It’s still a bitter pill, don’t get me wrong. I’m against it.”

The toll, which aims to unclog Manhattan’s notorious traffic jams while raising funds for mass transit, appears to be working. Traffic is down, commutes are faster and mass transit ridership is up. While a majority of New Yorkers have yet to warm to the toll, recent polls have shown that there is a shift underway: Congestion pricing is quickly becoming a fact of life.

To gauge the changing sentiment among business owners, workers and their customers, reporters for The New York Times went door to door along a stretch of Bleecker Street, between Sixth Avenue and Seventh Avenue South, in Greenwich Village. The bustling corridor is home to shops and eateries, including John’s Pizzeria and Murray’s Cheese, a bike shop, a charter school, a church and a small park.

Over two days, The Times asked 40 businesses about the effects of congestion pricing on their patrons, workers, sales, deliveries and costs. Interviews were conducted with owners, managers and workers, depending on who was available. A majority, 25 businesses, said that congestion pricing has had no significant impact. Ten said the toll has hurt their business, and four said it has been beneficial. One declined to comment.